AT&T Privacy Concept

May 2010

Prompt

Propose an innovative strategy for AT&T to bring to their business.

Team

I worked with Eric Grossman and Christin Staubo, two other design students at Stanford

Method

Visit AT&T sites in Houston, Austin and Northern California to do research with marketing, engineering and other functions at the company.

Proposal

An "Oath of Transparency" where users are in complete control of their privacy. This would allow users to select privacy settings across all AT&T products, and to benefit when AT&T monetizes their data.